Idea cellular conference call activation

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You agree that the material and content contained within or provided by ideacellular. The content of ideacellular. Any unauthorized use of the contents of ideacellular. The Courts of competent jurisdiction in the relevant circles shall have exclusive jurisdiction arising out of any claims or dealing with us and all disputes shall be governed by the laws of India. Patel College of Management Studies 39 Idea cellular Ltd Marketing Research involves the identification, collection, analysis, dissemination and use of information.

Each phase of this process is important. We identify or define the marketing research problem or opportunity and then determine what information is needed to investigate it. Because every marketing opportunity are used interchangeably here. Next, the relevant information sources are identified and a range of data collection methods varying in sophistication and complexity are evaluated for their usefulness. The data are collected using the most appropriate method, they are analyzed and interpreted, and inference is drawn.

Finally, the findings, implications and recommendations are provided in a format that allows the information to be used for Marketing decision making and to be acted upon directly. In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs, marketing managers need information.

They need information about customers, competitors and other forces in the marketplace. As consumers have become more affluent and sophisticated, marketing managers need better information on how they will respond to products and other Marketing offerings.

As completion has become more intense, managers need information on the effectiveness of their marketing tools, as the environment is changing more rapidly, Marketing managers need more timely information.

The task of Marketing Research is to assess information needs and provide management with relevant, accurate, reliable, valid, and current information.

Sound decisions are Not based on gut feeling. Or pure judgment. In the absence of the sound information. An incorrect management decision may result. It details the procedures necessary for obtaining the information needed to structure and solve marketing research problems.

Although a broad approach to the problem has already been developed. The research design specifies the details the nuts and bolts of implementing that approach. A research lays the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently. The research design involves the following task :1 Define the information needed 2 Design exploratory, descriptive, and causal phases of the research.

Sampling distribution is the probability distribution of a specified sample statistics. For all possible population N. I have selected interviewing method on questionnaire design.

There are both structured and unstructured questions are there in my questionnaire. But, mostly there are structured questions are included in my survey. Multiple choice questions 2. Dichotomous questions 3. Thus, this method of obtaining information is based on the questioning of the respondents. Respondents are asked a variety of question regarding their behavior, intention, attitudes, awareness, motivation and demographic and lifestyle characteristics.

This question may be asked verbally, in writing, for via computer and the responses may be obtained in any of these forms. I have selected personal interviewing method for this research. I did the data collection alone by making personal visits. The collection work done mainly during the office hours. This work took 18 days. My experience on the field was very good and positive. All were very co-operative and also showed a keen interest in my work.

I did the data collection by making personal visits to students and senior citizens. They were found very co-operative and also showed a keen interest in my work. Patel College of Management Studies 43 Idea cellular Ltd The head part for creating any report of industry, manufacturing companies, offices, etc is the raw and numbering data obtained from different sources and classes.

Thus the data analysis is the part to be confirmed that is strong and truly with complications. Here I am giving with my possible knowledge brief Para for the data analysis of my report on idea cellular ltd. The data I collected through consumers and retailers. I used the questionnaire as an instrument for the data collection. Which includes like extremely important, most important, indifference, not so important, and least important, The percentages levels are extracted whenever the respondent tick at above scales.

When the respondents tick at extremely important that means he or she is highly satisfied with particular area and vies a versa when he or she tick at least important. The rest of questionnaire is simple analysis. From the above chart we can see that there are not every respondent know about the idea cellular card. So in this report we are concentrates on 47 respondents. From these 50 respondents, there are 05 female, and 45 male, in these sample there are 47 respondents are using idea sim-cards, while 03 respondents are not using it.

We can easily see that there are 8 respondents are falling under 11 to 20 Age group. And 22 respondents are falling under 21 to 30 age group. So, least respondents are falling under the 41 to 50 age group. Patel College of Management Studies 46 Idea cellular Ltd Interpretation: In the above graph, we can see that most of the customers are preferred the vodafone sim card. The Vodafone users are the most and it is 18 respondents. The idea takes the second post. The idea card users are And in a sequence the Airtel is came after Idea.

And in the end there are only few peoples who are belongs to the other sim card. Patel College of Management Studies 47 Idea cellular Ltd Interpretation: Here in the chart we can see that idea Sim card is become success for providing network services to the customers.

But there are few respondents have a query from its services. The graph denotes the percentage level of important regarding purchasing for the product. Hence it is very important for a company to build its brand. Patel College of Management Studies 49 Idea cellular Ltd Interpretation: From above graph we can observe that price of idea sim card was considered by customers are extremely important.

The graph denotes the percentage level of respondents for considering of price. This is a very good sign for the company. Now it is very important for the company to maintain price.

To maintain its leads against its competitors. So company has a responsibility towards the customers to launch many more offers which is become helpful to the company for increasing its sells. Patel College of Management Studies 52 Idea cellular Ltd Interpretation: From the above chart we can see the customers are expectation is about the easy availability and good network facilities.

The most of customers are expect a easy availability of the sim card. So Company has more recharge scheme provide to costumer. The chart denotes the percentage level of availability of product by respondents. Thus, idea cellular card is easily available. It is evident from the above chart, that idea cellular card are easily available.

Hence, it is a good sign for the company about availability of the product. Patel College of Management Studies 55 Idea cellular Ltd Interpretation: From the above chart, it is clear that advertisement of product influence the behavior of consumers. The chart denotes the percentage level of behavior of respondents. Hence, it is important for the company to take advertisement as an important for influencing the behavior of customers.

So company has provide more scheme and low charge. The majority of costumers between age 21 to 30 have idea sim card. The majority of costumers are preferred the Vodafone sim card.

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